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McDonald's

Stop hunger.

Start peace.

Watch The Case Film
McDonalds

We wanted to make something
bigger than a hamburger.

When Burger King proposed a publicity stunt for
The U.N.’s International Day of Peace, McDonalds
decided to respond in a more compassionate, globally
impactful, meaningful way. We partnered with the UN,
WFP, and eight major corporations to generate
awareness. For one full day, we broadcast a message
of peace in 23 languages in 38 countries around
the world, instead of our normal advertising on TV and
online. Intending to reach 113 million people,
we actually reached 612 million, raising awareness
on an unprecedented level, and surpassing the
World Food Programme’s expectations. Because
doing something about world peace means doing
something bigger than making hamburgers.